What is Email Marketing? And learn about its requirements


This article will explain exactly what is email marketing? And about its necessity. Ultimately, it will build a solid understanding of the basics of how to start email marketing for your business. Come on in, take a look

What is email marketing?

Email marketing is when you send a commercial email message to your ’email subscribers’ – contacts who have signed up to your email list and have explicit permission to receive email communications from you.

Modern email marketing has moved away from one-size-fits-all mass mailing and instead focuses on consent, segmentation and rationalization

For example: Promotional email

Used to promote email marketing campaigns, it is a special offer, to promote a new product, to promote an e-book. A campaign can contain 3 to 10 emails that are sent over several days or weeks.

Promotional emails contain a clear call-to-action, or CTA for short. The CTA represents a specific step you want to take toward the reader, be it visiting a webpage or making a purchase.

These types of marketing emails are sent when needed, in keeping with the rhythm of your business.

Is there any need for e-mail marketing in 2021?

Email is not a new technology. In fact, it was one of the first means of digital communication back in 1971 But it is almost 50 years old and is now more widely used than ever before. The word ’email is dead’ repeatedly bounces around the marketing echo chamber. But do not believe. Email is only getting bigger.

Email Marketing Stats:

In 2019, there were 3.9 billion email users worldwide (Source: Statista)
Eighty percent of Americans check their emails at least once a day, and about a quarter of them check their personal emails several times a day (Fluent Inbox Report, 2016).
80% of business professionals believe that email marketing enhances customer engagement
Given the statistics, it is not surprising that email is recognized as the most effective channel for B2B marketing.

Not having an email marketing strategy means missing out on sales opportunities and building relationships with customers.

Requirements of Email Marketing

1. Sell your products and services

Launch a sale or promotion? You can send an email marketing campaign to your customers to drive sales.

When someone’s birthday / anniversary, welcome, email is sent to rejoin, email a discount or special offer. Cart email has also been canceled (triggered when a visitor leaves a cart in your online store)

2. Brand promotion

What’s great about email is that it lets you reach someone directly. This is his best one-to-one communication. And also, people nowadays don’t let anyone in their inbox. This is a reserved space for favorite brands and publications.

Showing someone’s email inbox will help your brand stay on top. A personalized marketing email is more effective than a social media post where you can’t be sure if anyone has seen your message.

One of the major benefits of email marketing is its scalability. This means that email can be sent to a large number of recipients at a relatively low cost (compared to other marketing channels).

3. Customer loyalty

Email drives customer loyalty at every stage of the buyer’s journey: leadership, conversion, onboarding, retention.

This is a powerful tool for building a community, as discussed at length in our guide to building relationships with email.

You can create newsletter content so well that subscribers will wait for it to arrive every week. Keep reading and we’ll tell you how.

Why Email Marketing is important

1. Accessibility

Email is accessible to all age groups. It opens the door to a wide range of listeners – even the least digitally-intelligent of us.

We may be living in the digital age but not everyone is so comfortable using the internet. However, most people know how to check their email. This makes it the most mainstream of marketing.

2. Affordability

Email marketing is very affordable. Most email marketing tools offer affordable packages for all budgets. In reality, the barriers to entry were not so low.

Many email tools – including Sandin Blue – offer free plans without any commitment. These are ideal for first-time email marketers who want to hang out with the software before purchasing. There is nothing to lose, no excuse not to give.

Want to know the cheapest email marketing tool? Check out: 10 Mailchimp Alternatives to Price (2021)

3. You own your email list

your social media might disappear in the morning and take you with all your followers. You will have nothing left. But there’s the beauty of an email list – it’s yours.

So even if everything else goes awry, you will still have direct contact with the people who are most interested in your brand. And the closeness of email as a one-on-one channel will bring you closer to that audience.

What is digital marketing? Its components and how to do it?


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